Background
Aspiring defense personnel often struggle to find accurate and structured guidance. Many face confusion regarding the ISSB exam, physical fitness requirements, and selection criteria. Commander Defence Academy wanted to establish itself as the go-to source for these answers.
The Challenge:
Their social media lacked consistent, valuable content that could attract and engage students organically. They needed a content strategy that would:
✅ Educate and guide aspirants rather than just promote services.
✅ Boost organic reach and engagement to grow their community.
✅ Establish long-term trust, making them the first choice for coaching.
Our Solution:
- Created a value-driven content approach, ensuring every post had actionable insights.
- Developed static posts & reels, covering ISSB preparation tips, motivational stories, and common mistakes to avoid.
Maintained consistent content flow, building an engaged online community.
The Outcome:
📊 Higher engagement rates, with students actively interacting with posts.
📢 Organic lead generation, as students reached out via DMs after consuming content.
🛡 Increased credibility, positioning Commander Defence Academy as an authority in ISSB preparation.
