প্রথমেই তাদের social media handles গুলো polish করলাম—brand tone, logo consistency, highlight covers — সবই sync করিয়ে দিলাম।

এক মাসের মধ্যে একটা high-functioning, mobile-optimized website বানিয়ে দিলাম যাতে ছিলো:
✅ Eligibility Checker — কে কোন force-এ apply করতে পারবে, সেটা যেন নিজেরাই বুঝে নিতে পারে।
✅ Lead Generation Form — আগ্রহী students দের info capture করার smart ব্যবস্থা।
✅ SEO optimization — যাতে Google-এ search করলেই প্রথমে ওদের নাম আসে।

They needed a highly targeted ad strategy that would:
✅ Focus on aspirants actively preparing for ISSB.
✅ Generate direct, high-quality leads through calls and messaging rather than just website traffic.
✅ Optimize ad spend by running campaigns only during peak admission seasons.

✅ Top 100 Superfans চিহ্নিত করলাম — YouTube comments, likes, shares দেখে আমরা বের করলাম কারা আসলে real loyal followers।

✅ Exclusive Promo Codes দিলাম — প্রতিটা Superfan পেলো তার নিজস্ব discount code।
ওই কোড চালিয়ে যেই order আসতো, Superfan টাও পেতো reward!
একটা pure win-win affiliate model দাঁড়িয়ে গেল।

✅ UGC (User Generated Content) Boost করলাম —
Fans দের encourage করলাম নিজেরাই unboxing videos, product reviews, styling ideas বানাতে।
ওদের কনটেন্ট মানেই—real, raw, relatable। And the audience loved it!

• Identifying Top 100 Superfans: We analyzed engagement data to find the most loyal and active members of their YouTube community.
• Exclusive Promo Codes & Affiliate Model: These superfans were given personalized discount codes to share within their networks, rewarding them for each sale.
• Encouraging User-Generated Content (UGC): Fans were incentivized to create unboxing videos, reviews, and styling guides using the merch.

Their social media lacked consistent, valuable content that could attract and engage students organically. They needed a content strategy that would:
✅ Educate and guide aspirants rather than just promote services.
✅ Boost organic reach and engagement to grow their community.
✅ Establish long-term trust, making them the first choice for coaching.