The Challenge:
Random Store BD’s social media engagement had hit a plateau. Their content was performing well, but organic reach wasn’t increasing, and engagement levels were inconsistent.
Our Solution:
- Anime-Themed Meme Marketing: We created memes that integrated their products naturally into viral anime moments.
- Community Meme Contests: Fans were encouraged to create and share their own anime-related memes, with the best entries receiving exclusive merchandise.
- Memes in Paid Advertising: Instead of generic product ads, we turned high-performing memes into targeted ad creatives to increase relatability.
The Outcome:
- 80% boost in engagement, making their content reach a wider audience organically.
- Cost-per-engagement in ads significantly decreased, leading to more cost-effective campaigns.
Viral meme trends resulted in free exposure, increasing brand recall and conversions.
