The Challenge:
Commander Defence Academy needed to fill batches efficiently, but ad spend had to be optimized for the admission seasons when demand peaked.
Our Solution:
- Meta Ads for Lead Generation: Ran highly targeted Facebook & Instagram ads to reach aspirants actively preparing for ISSB.
- Messaging-Based Conversions: Instead of directing users to a generic landing page, we optimized the funnel to encourage direct messaging and calls for higher conversion rates.
- Admission Season Strategy: Intensified ad campaigns right before the admission window, ensuring maximum sign-ups at the right time.
The Outcome:
- Consistent lead generation, bringing in qualified students without excessive ad spend.
- Higher conversion rates, as aspirants preferred direct interaction over impersonal landing pages.
- Two online and three offline batches successfully launched, driving revenue growth.
